"My word is my bond. I ride for the brand. Once I am committed, I am in it for the long haul." - Rex Tillerson, US Secretary of State on loyalty.

ICHEOKU says a personification of candor and honor. Nice.


"There is no allegation in this indictment that any American was a knowing participant in this illegal activity. There is also no allegation in the indictment that the charged conduct altered the outcome of the 2016 election." - Rod Rosenstein, Deputy Attorney General of the United States of America.

ICHEOKU says this determination, for every intent and purpose, now lays to rest the "Collusion with the Russians" hogwash; as nobody can be guilty of an offense which requires awareness to ground when he or she is not aware of it. Collusion is a conspiracy and requires a proactive participation coupled with a guilty knowledge to bring about the purpose of the conspiracy. Therefore, when will the Special Counsel address the nation and tell Americans that there is no there, there, in the Russian Collusion investigation and save America further bleeding both in resources, time and unity. Enough of the sore loser antics of the Democratic Party which does not know how to take a loss and learn to work to fix what went wrong, instead of continuously pointing a finger at a mirage that is the Russian Collusion, in its bid to find something to blame for its ineptitude that led to the epochal loss of November 8th, 2016.


ICHEOKU says Uncle Robert Mugabe finaly outlived him; admitted he put up a good fight trying to be president of Zimbabwe but to no avail. He was 65 years old and died of colon cancer. May his soul now rest. Adieu Morgan.



ICHEOKU says South Korea is hosting the world of Winter Olympics 2018. A stellar preparation and spectacular performances so far. Congratulations to the host country and the gathered athletes who are gathered in Pyeongchang South Korea for the event.



ICHEOKU says science and technology are awesome. They make the seemingly impossible, possible. Elon Musk's personal Tesla Roadster enroute to Mars atmospheric orbit. Congratulations to Elon Musk and his SpaceX and Tesla teams.


ICHEOKU says what did former President Barack Hussein Obama know and when did he know it. America people must demand of their leaders a full disclosure and full accountability in the unfolding FBI released memo scandal. Only by getting to the bottom of the matter will American people regain their confidence in their law enforcement agencies.


"POTUS WANTS TO KNOW EVERYTHING WE ARE DOING." - Lisa Page to boyfriend Peter Strzok, two FBI officials.

ICHEOKU says the POTUS then was President Barack Hussein Obama, who had previously denied and lied to the American people that he does not dabble into any FBI's investigative matter. Really?


Former FBI Deputy Director Andrew McCabe admitted that no surveillance warrant would have been sought from the FISA court without the Michael Steele's dossier information. Michael Steele was engaged by Hillary Clinton's campaign and Fusion GPS to obtain dirt information on then candidate Donald John Trump which subsequently produced the infamous Steele's dossier. This is the but-for test: but for the dossier alleging collusion, there would not have been a Mueller's Russian investigation.

Michael Steele admitted to then Associate Deputy Attorney General Bruce Ohr that he was desperate that Donald Trump not get elected and was passionate about him not, being president. Bruce Ohr's wife was also then employed by the same Fusion GPS which hired Michael Steele to help it with digging up dirt on Trump. But Bruce Ohr kept this critical bias information and the fact that his own wife was also employed in the illicit dirty job activities by the same Fusion GPS out of the Justice department application to the FISA court to obtain a surveillance warrant that led up to the Russian probe. The dossier was a bogus hatchet job manufactured to just smear and nail Trump.

ICHEOKU says the web of conspiracy could not be any clearer: first you have a desperate Michael Steele who is out to stop the election of Donald Trump at all cost and by all and every means necessary. Then you have interest of financial gains through employment, which probably persuaded the hiding of the vital information from the FISA court. The information could have negated the issuance of the warrant and without which the court might have otherwise declined its issuance. Yet somebody is saying what; that the Russian Investigation is not a big ruse or as the president would say a political WITCH hunt.



"Americans fill the world with art and music. They push the bounds of science and discovery. And they forever remind us of what we should never ever forget: The people dreamed this country. The people built this country. And it's the people who are making America great again. As long as we are proud of who we are, and what we are fighting for, there is nothing we cannot achieve. As long as we have confidence in our values, faith in our citizens, and trust in our God, we will not fail. Our families will thrive. Our people will prosper. And our Nation will forever be safe and strong and proud and mighty and free." - President Donald John Trump.


"I believe in America. As President of the United States, I will always put America First. Just like the leaders of other countries should put their respective countries first. But America First does not mean America alone. So together, let us resolve to use our power, our resources, and our voices, not just for ourselves, but for our people—to lift their burdens, to raise their hopes, and to empower their dreams. To protect their families, their communities, their histories, and their futures. A nation’s greatness is more than the sum of its production – a nation’s greatness is the sum of its citizens: The values, pride, love, devotion and character of the people who call that nation home." - President Donald John Trump, Davos 2018.



ICHEOKU says President Donald John Trump, the man who saw tomorrow, has a new ally. Pope Francis has finally seen the light on what the president has been talking about for nearly two years now. The Holy See has now come to appreciate what PDJT went through in the hands of purveyors of Fake News, which unfortunately is continuing till today. The pope called them evil and compared them to the Biblical garden of Eden's serpent, which fed Eve with Fake News about what will happen if she and Adam ate of the forbidden fruit. ICHEOKU commends the pope for finally turning around the corner. Well done papa for calling out the likes of CNN and co. Bravo.


ICHEOKU says congratulations to President Donald John Trump for successfully steering America's ship of States for a full year. What the naysayers said will not happen is a reality which they are finding extremely difficult to live with. But their preferences notwithstanding, Make America Great Again is on course and nobody will torpedo it. Once again, congratulations to the leader of Team MAGA on the anniversary of his being sworn in as the 45th POTUS.



ICHEOKU says he submitted himself to the Walter Reed National hospital for a three and half hours medical examination which included his requested, but not required, mental acuity test. The president passed excellently well and aced his IQ test 30/30. ICHEOKU says yet another nail on the coffin of the fake book Fire and Fury hatchet job which had claimed unfounded story about the president's mental health. But will the possessed far left media hordes now take their chill pill and let the president be? Your guess is as good as ICHEOKU's. ICHEOKU says congratulations President Donald John Trump for once again shaming your traducers. It is now all the way live to 2020 and a second term assured victory.


ICHEOKU says following an examination of so many nominated individuals, we have determined that this year 2017's man of the year is President Donald John Trump, the 45th President of the United States of America. He came into office shooting on both hips and as the year draws to an end, his both guns are still firing and smoking. For standing up to the world and starring down American detractors and being the cheerleader and champion in chief of America, the leader of Team Make America Great Again has earned ICHEOKU's man of the year award 2017. Congratulations to President Donald John Trump.


ICHEOKU says a wisdom of Solomon come to judgment; it is about time the child is given to the rightful mother. Salute to the courage of President Donald John Trump.


ICHEOKU says they look nice together and hopefully the crazy media and their paparazzi hordes will let them be and not force them into a life of misery or accidentally run them off the cliff. Lady Di's tragic experience is still painfully fresh till this day and no one, not ICHEOKU, wants to relive or experience such awfulness again, NEVER again. May God protect and bless the duo as they take their baby steps into the journey of of so many unknown absurdities called marriage. All the best Harry and Meghan.


"Together with our allies, America's warriors are prepared to defend our nation using the full range of our unmatched capabilities. No one — no dictator, no regime and no nation — should underestimate, ever, American resolve."



ICHEOKU says Queen Crooked Hillary Clinton was caught pants down colluding with the Russians and she has been trying so hard to pull the wool over the eyes of American people over whodunnit. What a lying, contriving, manipulative woman who lies so easily that you wonder whether truth actually exists in her lexicon. Pitiful.



ICHEOKU says finally the circle is about being completed and American people and the world at large will come to know who in fact did the collusion. Queen Crooked Hillary Clinton and the Democratic National Congress paid Fusion GPS to produce the fake Russian dossier which former CIA chief James Clapper said was the basis for the Trump investigation. Yet, the investigation is still ongoing, despite the now established fact that the basis of it was a manufactured phony. But hey, we shall see.

ICHEOKU says still wondering WHAT HAPPENED and the reason 33,000 emails were deleted and bleach washed? Hopefully American people will soon confirm their suspicion that those shouting themselves hoax with Russian Collusion might indeed be the ones who actually colluded with the Russians. So much for the Russian Reset button. Queen Crooked Hillary Clinton, simply too crooked.



ICHEOKU says another lucky one that survived the abortionist's pincers from the over 360,000 unlucky ones that get flushed out each year. May God help us all have a better resolution about unwanted pregnancies.


ICHEOKU says from being disrespectful to the flag to being unappreciative of the services of the military to overall being anti America; NFL players must learn to check their political activism outside the stadiums. They must not kneel on our dime. ICHEOKU supports the president 1000% on this and hereby calls on every player to respect the sensibilities of the many differently opined fans who paid to watch a game and not to be made mad by their personal political agenda.


“The United States Government is strongly committed to Nigeria’s unity. Important political and economic issues affecting the Nigerian people, such as the allocation of resources, are worthwhile topics for respectful debate in a democracy. Within the context of unity, we encourage all Nigerians to support a de-escalation of tensions and peaceful resolution of grievances. The Indigenous People of Biafra is not a terrorist organization under US law.” - Russell Brooks, United States of America.


"The United States has great strength and patience, but if it is forced to defend itself or its allies, we will have no choice but to totally destroy North Korea. Rocket Man is on a suicide mission for himself and for his regime. The United States is ready, willing and able, but hopefully this will not be necessary. That’s what the United Nations is all about; that’s what the United Nations is for. Let’s see how they do." - PDJT



ICHEOKU says the Red Cross does one heck of a good job going to the assistance of the needy; so in these times of great need, occasioned by so many hurricanes, flooding and earthquake, show that you really care, donate to help the victims rebuild their wrecked lives. Remember that the Almighty rewards a cheerful giver.



"When you lose to somebody who has a 40 percent popularity, you don’t blame other things — Comey, Russia — you blame yourself. So what did we do wrong? People didn’t know what we stood for, just that we were against Trump. And still believe that." - Senator Charles Schumer, Senior Senator from the State of New York and Democratic Minority Leader in the Senate. ICHEOKU says the statement spoke volume and it spoke for itself. Finally it seems the Democrats have finally turned the corner and are now ready to face up to their abysmal performance in the last presidential election by acknowledging that the American people indeed choose Trump over their Hillary Clinton. Thankfully, they will also now rest their "Russians Did It" cockamamie and find a message they can present to the people and for the good of the country.. Time to move the process forward is now as American people did not buy into the crap of a Russian collusion which they tried unsuccessfully to sell to them.


"North Korea best not make any more threats to the United States. They will be met with fire and fury like the world has never seen. As I said, they will be met with the fire and fury and, frankly, power." - President Donald John Trump. ICHEOKU says the Michelin Tire midget at Pyongyang is definitely courting trouble and messing with the wrong man. He probably thinks Barack Obama the redline president is still in office; but unbeknownst to him there is a new sheriff in town and his name is Donald John Trump and he does not mess around. Hopefully China can rein in the little man before he commits mass suicide with his North Korean people.



ICHEOKU says once again the diminutive midget of Pyongyang has been advised to heed the resolution of the United Nations firm stand against his continuing provocations; and that the total wiping out of his North Korea is now an option should he force the hands of the United States of American military. In a statement by the Defense Secretary Jim Maddog Mattis over its latest nuclear test, the secretary said “Our commitment among the allies are ironclad. Any threat to the United States or its territories, including Guam, or our allies will be met with a massive military response, a response both effective and overwhelming. We are not looking to the total annihilation of a country, namely North Korea, but as I said, we have many options to do so.” ICHEOKU says does not really know the joker that guy has, but whatever it is will likely very soon be forced out. The world including ICHEOKU is waiting and watching.


ICHEOKU says the time has come and the time is now for the Indigenous Peoples of Biafra to be allowed to choose their self governance and exit from Nigeria going forward.. A referendum on the future of Biafra is a legitimate demand of the people and it is their right to so do. The people of the Nation of Biafra want to go their own way because of the hostilities from other member nations of Nigeria. Let the United Nations order a referendum and let the people decide their own Biafraexit.


"There can be no coexistence with this violence. There can be no tolerating it, no accepting it, no excusing it, and no ignoring it. Every time a terrorist murders an innocent person and falsely invokes the name of God, it should be an insult to every person of faith. Terrorists do not worship God; they worship death. If we do not act against this organized terror, then we know what will happen and what will be the end result. Terrorism's devastation of life will continue to spread, peaceful societies will become engulfed by violence, and the futures of many generations will be sadly squandered. If we do not stand in uniform condemnation of this killing, then not only will we be judged by our people, not only will we be judged by history, but we will be judged by God." - President Donald John Trump.


ICHEOKU says it is worth fighting for, self determination and it is not a crime for a people to aspire for self governance. Indigenous Peoples of Biafra are marching forward and hopefully they will soon get to the promised land. Viva Biafra.

"When two raging fires meet together, they do consume the thing that feeds their fury. Though little fire grows great with little wind, yet extreme gusts do blow out fire." - William Shakespeare, The Taming of the Shrew


“I reached the pinnacle of success in the business world. In others’ eyes, my life is an epitome of success. However, aside from work, I have little joy. Non-stop pursuing of wealth will only turn a person into a twisted being, just like me. God gave us the senses to let us feel the love in everyone’s heart, not the illusions brought about by wealth. Memories precipitated by love is the only true riches which will follow you, accompany you, giving you strength and light to go on. The most expensive bed in the world is the sick bed. You can employ someone to drive the car for you, make money for you but you cannot have someone to bear sickness for you. Material things lost can be found. But there is one thing that can never be found when it is lost – Life. Treasure Love for your family, love for your spouse, love for your friends. Treat yourself well. Cherish others.” - SJ


"The threat of evil is ever present. We can contain it as long as we stay vigilant, but it can never truly be destroyed. - Lorraine Warren (Annabelle, the movie)


“I’m not that interested in material things. As long as I find a good bed that I can sleep in, that’s enough.” - Nicolas Berggruem, the homeless billionaire.

Tuesday, March 24, 2009


The mother of all untruths, "NIGERIA, GOOD PEOPLE! A GREAT NATION!" has been told and a doubtful world is contemplating whether to add "liar" or "a lying government" to what they already know about Nigeria? By putting forward this contraptious "slogan of death" as her re-branding Nigeria slogan, Professor Dora Akunyili, a woman Icheoku admires a lot, has gone into a denial mode regarding the problems with Nigeria? It would appear that she has drank of the same hallucinatory "cool-aid", which is the drink of choice of every Nigerian leadership; and suddenly fantasy is now reality and vice versa.
Icheoku asks, if Nigeria is of 'good people and a great nation', why then do we need re-branding? What is the need to re-brand, a brand that is "good and "great"? If it ain't broke, don't fix it is a popular aphorism of the wise, so why fix an "unbroken" Nigeria? Icheoku says, this is one heck of a slogan that is very difficult to rationalize, in view of what is known about Nigeria? The slogan is as thoughtless as the the program itself which it also contradicts. Luckily, both are now presumed dead on arrival, judging from the lukewarm attitude shown by Nigerians during their launching. From the president, to the senate president, to the speaker of the house, to all the 36 governors except Yar'Adua's inlaw, Bauchi's Govenor Isa Yuguda, no "notable" Nigerian invitee honored the invitation in person; they sent mere surrogates because they do not believe in the project but strongly felt that Dora is out of her mind for embarking on such a white-elephant task? Do not ask Icheoku about Gowon, reason towards the end of this article below?
The slogan is misleading and misrepresented Nigerians as a good people and Nigeria as a great nation? For Nigeria and Nigerians to be what the slogan says they are and at the same time still requires re-branding is faux-naif; which tectonically challenges the intellect? The deduction is that either the protagonists of re-branding are lying through their teeth or one needs a great suspension of disbelief to accept the given as true? Such a foot-in-the-mouth slogan shows that the government of President Umaru Yar'Adua needs to be the first to be re-branded, through their removal from office, before other Nigerians can step in for their own baptism of re-branding? If Nigeria is a good people and a great nation as the slogan suggests, when did the definition of the two words change their meanings? Dora Akunyili failed woefully here, in a rather strange way, unlike her usual articulate characteristics, to call the devil by its name? She failed to confront the albatross called Nigeria, head-long and instead is begging the question, finally finding some sullen-comfort in a lie of a slogan? Dora's tragic detour on this cataclysmic journey of re-branding has made all she hitherto represents, now suspect? In other words, the re-branding effort is the greatest deceptive advertisement embarked upon by any known entity on her populace, for which the proper response should be their chilling cold-shoulders? These Dora Akunyili's led re-branding band of travellers, are completely delusional as to their targeted objective and as their slogan now proves, the programme has no basis for surviving its still birth?
There are usually four stages of over-coming a grief or surmounting a debilitating occurrence in one's life including that of a sick country like Nigeria. First is acceptance or acknowledgment, then introspection as to why, followed by finding the way forward and then, the healing begins. But Dora Akunyili and her band of re-branders suffered their first flaw when they failed to reflectively recognise on their slogan, the reality on the ground in and of Nigeria. This omission is very fatal and thence, began the end of this re-branding boondoggle. For any re-branding to stand a chance of survival, Dora and crew must first, publicly acknowledge in their slogan, that Nigeria is sick; thereafter seek out what is ailing her; followed by exploration of all available options for treatment/medication; before real healing can begin? It is therefore too simplistic and stupefying to proclaim, "Nigeria, a good people; a Great country", when the contrary is the known case and without travelling through this time-tested process.
It is a bare-faced lie to assert that Nigerians are a good people because they are not, otherwise the re-branding would be mute? The slogan is not a correct read of the evidence on the ground, which from the leadership to the destitute-beggars on the street suggests a stark differential? A country known for their criminal fraudulent 419 syndicates is not a good people and if in doubt ask British Jack Straw? A country whose statesmen include Olusegun Obasanjo, Ibrahim Babangida and Yakubu Gowon is not a good people and if in doubt ask the millions of Nigerians who were exterminated under these named decrepitude leaders? Talk to Odi people, Zaki Ibiam people, Bola Ige family, Dele Giwa family and the perpetually still provoked Biafrans, whose blood are dripping off these leaders' hands? These victims of various Nigerian paranoid leaderships, multiplies in number when other faceless, also-murdered among the Nigerian society, is computed alongside. A functioning society would have since arrested and tried IBB for the murder of Dele Giwa? A good country would have arrested and tried Olusegun Obasanjo for the genocides of Odi and Zaki-Ibiam communities of Bayelsa and Benue States respectively? That Yakubu Gowon is still breathing the air of freedom in Nigeria, after the atrocious Biafran genocide goes to show where this re-branding really needs to start from - apologise and pay compensation to surviving Biafrans? Too many Biafrans lost their lives, due to the asphyxiating economic-blockade induced starvation, supervised by Gowon to be just grossed over and talk about re-branding? How do you re-brand a country with so many hurting "citizens", when you have not addressed that sordid chapter of Nigerian history that inflicted so much pain and anguish on those "citizens" and make amends accordingly? Icheoku says, until the worst genocide of mankind's recorded history is fully atoned for, re-branding of Nigeria will remain but a chorus for the loonies of the Nigerian leadership as there is in essence, no real united country to be re-branded! A country whose leadership is bankrupt of ideas and would not or refused to yield the stage for fresh young minds, is not a good people otherwise they would rise up and take back their country; Pakistan did it several times? A country where elections are hijacked and the leadership imposed on the people, instead of it being chosen by the people is not a good people otherwise why not let the wishes of the electorates rule supreme? A country which cannot provide her citizenry with power supply is not a good country otherwise how can the less fortunate, non-affluent and the poor among them afford generators? A country wherein the leadership jets out overseas for medical treatment is not a good country when no provisions are made for her less fortunate and decent citizens who cannot even afford visas? A country where kidnappers run amok, taking hostages, shaking people down and sometimes maiming and killing their victims is not a good people otherwise why not put the situation under control?
What makes a country that cannot feed her population great? What has greatness got to do with a country where ordinary pencils are still being imported from abroad, several decades since her independence? A country that cannot protect her citizens from being butchered all over the world, and many atimes internally, says it is great? A country that cannot conduct a free election is great, in what sense? Nigeria is only great in the jaundiced eyes of these government town-criers; a government that cannot stop the terrorism of religious zealots pervading the country, maiming and killing her citizens at random and with repeated frequency? According to the accepted definition of greatness, Nigeria does not qualify as a great nation juxtaposed with known great nations of the world; except if the goal-post of the definition has once again been shifted in the minds of these Nigerian government officials? Dora Akunyili's re-branding slogan is too comical and self-indulging that no meaningful person anywhere in the world, who is knowledgeable about Nigeria, will take it as a serious sign that things will change. The slogan is such material for which comedy clubs sell out their seats? Nigeria should address her problem head-on, instead of the present attempt at a make-up? Under the current approach, were the Nigerian government a person, she would be a candidate for mental evaluation or be seen as being under the influence of some controlled substance? But in a dysfunctional country, what would any person expect but a lying government, lying to a doubtful and skeptical world audience about a fantasy?
s Nigeria even really a nation when a part of its population in the South East is gradually being annihilated with hellish vengeance by each successive central government in Abuja? If some critics answer in the affirmative, Icheoku asks, what is the nation made of when qualified bona-fide Nigerians from that specific section of the country are denied their merited positions in the federal bureaucracy and institutions including the police, navy, customs etc just because of where they come from? Please Dora, now tell Icheoku what you are re-branding when there is no basic united Nigeria? It is our thinking that all these people pushing the re-branding of Nigeria agenda, should have their heads examined for some impetuous, appointment-induced euphoric reaction? Icheoku cannot go on and on, enumerating all the ills and infestations afflicting Nigeria, but will stop and say, the only palliative medicine that will heal the ailing Nigeria and Nigerians is the re-introduction of WAI, period! It is only the instilling of discipline into the Nigerian society that will have the efficacy of a NIgeria's rebirth. It is only discipline that will reinvent Nigeria and transform it into a "born-again" country. The current advertorials of "re-branding" will not cut it, it is utopia and will only come to naught.
War Against Indiscipline is the answer; it is the only panacea that will heal the ailing Nigeria. The introduction of WAI to the Nigerian society is the only reason why the Islamist Muhammadu Buhari still finds some favor with this portal. The duo of Brigadier Tunde Idiagbon and General Muhammadu Buhari correctly identified the root-cause of Nigeria's problems, indiscipline and rightly put their cross-hair on it. They were headed in the right direction prosecuting this war when the rabble-rouser, Ibrahim Badamosi Babangida, rolled into the scene with his band of bandits and derailed it? A disciplined mind is an incorruptible mind! A disciplined president or head of government will not take joy in killing the people he was sworn in to defend and protect. A disciplined mind will not appropriate $16 billion dollars for electricity (power) and the country got darkness in return? A disciplined mind will not send a non-existent phony contract papers to an unsuspecting foreigner and ask him to pay an upfront down-payment to facilitate the transaction. A disciplined governor will not privatize and appropriate to himself, his state government's funds. A disciplined police IG will not embezzle money meant to pay salaries of his police men and women and as a consequence thereof, escorted to prison in handcuffs. A disciplined mind will not rig elections and forcibly foist himself on the people. A disciplined mind will not kill his government's sitting attorney general and minister of justice and nothing is heard of it again? A disciplined mind will dutifully go to work and work to earn the day's wage. A disciplined mind will not take bribe and subvert justice as a quid pro quo? A disciplined mind will not unreasonably over-inflate contract sums or flee a construction site as soon as he is mobilized for the job. A disciplined mind will study assiduously without the need to bribe or sleep with professors for better grades. A disciplined mind will use a full measure-scale to sell his/her products and will not try to fleece his/her customers. A disciplined mind will not stuff white powder or chalk into capsules and pass it off as medicine. The list goes on and on ad infinitum, but the short-lived Idiagbon/Buhari War Against Indiscipline program proved that with discipline, Nigeria can be a better place for all. Icheoku therefore asks, why not try the winning formula of WAI instead of reinventing the wheel of re-branding?
A more goal-directed Dora Akunyili would have immediately owned up to the reason for the re-branding by adopting a more apposite slogan, such as any of the followings:- 1. "Nigeria, we are not all evil, give us a chance to change"! 2. "Nigeria, we have our problems, we crave your understanding"; 3. "Nigeria, we know things are not perfect, bear with us as we fix them"; 5. "Nigeria, working hard to fix the broken" ; 6. "Nigeria, we admit our shortcomings, but we shall overcome"; 8. "Nigeria, working hard to re-gain your trust"; 9. "Nigeria, we are not the best, but we are trying", 10. "Nigeria, working hard to excel" 11. "Nigeria, we are a hugely populated country, the Judas amongst us shall be punished".
Better still, Dora Akunyili could have gone full ballistic and sarcastically adopt a punch in the nose slogan, such as any of the followings:- 1."Nigeria, yes we are bad, run for cover"! 2."Nigeria, we are the people your mother warned you against, run for your dear life"! 3."Nigeria, we are bad, but we are victims of your corrupting influence"! 4."Nigeria, it takes two to tango, without the giver there will be no taker - remember Halliburton"? 5."Nigeria, yes we are Nigerians, the only people Bernard Madoff was afraid to defraud"! The possibilities are endless and any of the above would have provided a more reflective slogan, of a more sufficiently articulated Nigeria situation, which needs a re-branding?
However, Dora Akunyili decided otherwise and misfired when she claimed that Nigerians are a good people and a great nation? Icheoku says, of all the things Nigerians are already known for, it will be a catastrophic paralysis for the government, should it now also become known as being very economical with the truth? Icheoku says, when Dora Akunyili's re-branding slogan categorically states as truth a known falsity, then that peculiar brand of truth itself, needs a re-branding? By knowingly stating as truth, a generally acknowledged falsehood, that Nigerians are a good people, with the intention to deceive the world into thinking in that direction, the slogan is not much different from a typical 419 fraudulent proposition. The present re-branding jamboree embarked by the Nigerian government is merely treating the symptoms of the disease but not the disease itself. Anyone who wants, can shout him/herself hoarse with "Nigerians, being good people" but the test of the pudding is in the eating and Icheoku asks to be shown the freshly discovered evidence? Late Professor Ezejiofor of University of Nigeria School of Law, Enugu once said, "it does not lie in the mouth to say I am, as the onlookers shall attest to your being" and the learned professor of Land Law, now seems to speak directly to Dora Akunyili from the land of the dead? Also in the book of John 5:31, the Lord Jesus Christ said, “If I testify on my own behalf, my testimony is not trustworthy".
Since the bane of the Nigerian society is their lack of discipline, Icheoku says, why not start the re-branding by first resurrecting and resuscitating the WAR AGAINST INDISCIPLINE campaign, to help first clean the Augean stable which is Nigeria, before other things will fall in place? Then and only then will the ever seeing-eyes of the world see that things have really changed for the better in Nigeria and they will become more receptive. A good wine needs no bush! A good product sells itself! If Icheoku may, who is even buying the crap of this re-branding overseas, when nothing has been re-branded with Nigerians, including their leadership that is trying so hard to sell this bad product? Most of the world audience, targeted-recipients of this re-branding gospel of Dora Akunyili, have embassies in Nigeria; and also with the connectivity of the Internet, anybody can verify what is on the grounds in any given country or place. So who needs a misleading slogan to know about Nigeria? Icheoku says, the re-branding of Nigeria campaign is just another exercise in futility which will only succeed in wasting very scarce resources, which resources could have been more prudently applied to other more resourceful, higher dividend-yielding project/s, of much beneficial use for Nigerians.
Of all the people that honored the invitation to re-brand, Icheoku specifically responds to Yakubu Gowon's remarks, that 'his strong belief and faith in Nigeria as well as the lyrics of the country’s old national anthem, gingered him to ensure that the Nigerian civil war of 1967-1970 did not succeed in dividing the country', and says, Gowon's presentment is a baloney as the dire economic strangulation he levied on Biafra was more atypical of a genocidal maniac's action than a patriot? As far as Icheoku is concerned, Gowon can jump off the bridge to nowhere for his atrocious and venomous war against a people who were only fighting in defense of their existential essence? Also on the comparison of NAFDAC with Nigeria by Dora Akunyili, Icheoku implores this vivacious lady of high intellect not to be carried away by her records at the former agency because the difference between the two is as daylight is to darkness? Ordinarily, Nigerians would have rallied around project re-branding, but they do not trust the government, which was not elected by them in the first place, to meaningfully change their fortune or do any good for and by Nigerians. How can a government whose legitimacy was confered by the Supreme Court and not the people, be telling Nigerians to re-brand? What is its' derivative moral authority when it is the embodiment of all that is wrong with Nigeria and needs to be re-branded first, through resignation? It is equally buffonery to say that Nigeria's being the most populous African country and also the largest democracy in Africa, is a sufficiency of a brand? The gist of the bad press which Nigeria gets has no correlation to its size or population but the attitudinal malefaesces of Nigerians. On Tuesday, March 17, 2009 while delivering her address at the lunching of "re-branding Nigeria" logo/slogan, Professor Dora Akunyili said, “There is no doubt that that this country needs change, a change in character and general orientation, a change in the way we talk about our country and above all a change in the ways in which we willfully destroy this country through our utterances and actions”. To this Icheoku observes, the professor forgot to also add, "a change in the way her government came to power"?
As Dora Akunyili feels and tries to wipe away the heat of re-branding, Icheoku says, attempting the impossible is not always a virtue? To desire to re-brand a Nigeria that is impervious, not susceptible or amenable to such a solution because of entrenched pre-dispositions will be one herculean task indeed. We empathises with the Nigeria's Information and Communication Minister, on the vertical wall she plans to climb? Dora Akunyili presently occupies an inenviable position, trying so hard to put together the broken humpty-dumpty called Nigeria's image. It is good to dream big but reality is reality as the bogged-down EFCC has shown that it is a near impossible feat to correct the wrongs that is Nigeria? However, Icheoku will be glad if Dora could prove us wrong. By her re-branding, Dora is tugging at a massive carcass of a fully grown blue-whale of a Nigeria in quandry, and with her bare-teeth? Icheoku is not a nay-sayer nor do we in any way wish our Dora a failure, but we are just being realistic that her effort will be in vain as Nigeria's image problem is intrinsically entrenched in its popluation's body gnome? To solve one demands a total make-over of the other and not just a coat of paint? Also a country that is not fully united and mobilized cannot be re-branded!

1 comment:

Anonymous said...

Okiro Counsels Akunyili On Rebranding Nigeria Project

Rotimi Akinwumi, Correspondent, Abuja

Inspector General of Police (IGP), Mike Okiro, on Thursday said that a holistic reorganisation must take place in Nigeria, if the rebranding project being undertaken by the country will not become a wasted effort.

Speaking while playing host to the Minister of Information and Communications, Prof. Dora Akunyili in Abuja, Okiro stated that all organisations including all ministries, parastatals, individuals and religious bodies must pass through genuine re-orientation and reorganisation, for the real ideals behind the rebranding effort to take effect.

He noted that it is almost impossible to build something on nothing, and that everyone must contribute in the move to clean up the image of the country.

Okiro maintained that everyone must leave to the background the negative things and play up the positive happenings in the country thereby making her a tourist attraction.

Citing his leadership of the force, Okiro pointed out that he was aware of the corrupt tendencies of some bad elements in the police, hence his setting up of the "X Squad" to arrest, investigate and bring to justice, policemen involved in corrupt acts, especially, those still operating illegal check points in deference to government orders banning such.

He also disclosed that other laudable efforts were made at repositioning the force for effective service delivery, stressing that from available information the reforms are working.

In her speech, Akunyili noted that there has been an appreciable change in the public perception of the police and that the large number of policemen, if properly exploited, can serve as a big medium of propagating the ideals of the rebranding exercise.

She noted however, that a lot still need to be done to make the police perfect, noting that a pragmatic change must take place in the force, advising against unnecessary arrest of civilians.

She stressed that a change of orientation in respect to our cultural values must be take place, especially in the younger generations, for the society to become better.

She also posited that reward of excellence on monthly basis especially in the police to celebrate policemen who, in the face of danger, demonstrated gallantry, will make the officers concerned, feel wanted, and thereby, reinforce the spirit of patriotism in such.

She restated that the Heart of Africa project put in place to launder the image of the country during former President Olusegun Obasanjo administration failed because it was elitist in nature