LETS GO BRANDON: WHAT IS THE FUSS ALL ABOUT?

ICHEOKU says Luke 11:11-12 in the Bible is quite clear about expectations of loved ones from their loved ones; and it is not any different from voters expectations of their political leaders. Therefore when voters elect someone into office based on promises made, they expect no less from the beneficiary of their votes than a full delivery on the promises. They also expect their lives to improve and become better; but not to in anyway become diminished as a result of the decision which they made voting the political leader into office. 

A failure by the political leader to meet this basic expectations of the voters often always result in disappointment and morphs into a buyer's remorse which they express out in so many different ways including booing, name calling, cat calls, chants and other snickering attitudes. Sometimes too, voters become so frustrated that they begin to boycott such political leader and wishing they could take their votes back; and at the nearest opportunity, most always recalls such political leader from office or vote him or her out and elect their opponent in the next election. 

This is exactly the frustration which sports fans are now expressing in packed arenas throughout America with their famous Lets Go Brandon chant. They are expressing their disappointment that instead of their lives improving with the decision they made to elect President Joe Biden, things have become worse. They have seen their fortunes upturned and things not getting better since that November 3rd 2020 fateful day when they denied President Donald John Trump a second term in office and instead elected President Joe Biden. 

But their lives have since taken a turn for the worse following that change in guard in the White House due to their decision. As anyone who has been to a grocery store or gas station of late rudely finds out and can confirm, things are no longer affordable. When something as basic as a tin of sardine that previously retails for a buck plus change, now goes for two bucks plus change; or a load of bread that used to sell for $4.99 now sells for $5.99; or a pack of meat that sold for $15 now selling for $24; or a chicken which use to sell for $12 now going for $15 then you know why people are frustrated. The rudest of the shock is filling a gas tank of your vehicle such that what cost you $40 before to fill is now costing $70. 

Unfortunately, majority of American people are on a somewhat fixed income as salaries and emoluments are as agreed with the employer until promotion and infrequent raises which do not  share the same trajectory graph with cost of living expenses. So where does anybody holding a contrary brief from those chanting Lets Go Brandon expect the chanters to find the extra money to make up for the out of balance living cost. If one was making $10 per hour in January 2021 and still making the same amount in November 2021 but the cost of a loaf of bread have seen a buck differential increase and on this tightly fixed operating budget, where is the extra one buck going to come from. 

These apologists will tell you to get a second job when the first job have worked you to the bones such that you can barely stand up on your two feet without staggering or feeling woozy and dizzy. Sometimes they will tell you to get more education but without telling you about the millions of educated people drowning in debts including students loans who are still struggling to make ends meet. Even when you are making thousands of dollars and after taxation takes a large chunk of it, and your standard of living is based on your income capacity, you are still on an already made fixed budget. So, getting to your usual dinning and you discover that the bill for a meal that use to cost $20 is now $35 plus tips, where is the additional charges going to be paid from. 

We are not talking about other more expensive items which many people have since forgone at least now, until their fortunes improve or an unknown rich uncle or aunt dies leaving them some inheritance money in their will or they win the lottery. It is this pent up anger and frustration about the sudden u-turn in their lives that chanters of Lets Go Brandon are trying to communicate to the White House in the best way possible. They have no other access and cannot rich the occupant of the White House in any other way except using harmless words in chants to express how they really feel about the hardship they are going through and the person they hold responsible for it. 

Lets Go Brandon is a cry for help as American people are suffering untold hardship since they made that decision of November 3rd 2020, replacing the occupant of the White House. They do not mean any harm to the person of the president but wishes that his presidency never came into being because of the hardship it brought about. Lets Go Brandon is a hapless and harmless rallying cry of a people disappointed by the drastically fallen short of their expectations of a Biden administration which was supposed to take the edge off the Trump mercurial administration. 

Voters expected a calmer, more soothing, do no harm Biden presidency; but they are now frustrated that the whirlwind Trump administration was much better for their lives than what they are presently living under. It is akin to jumping from frying pan into the fire; or who in America if given the option, would not readily now trade January 19th, 2021 for November 17th, 2021 based on the situational trauma which majority of Americans are living under now. So, there was a tornado Trump and now a breezy Biden, but the breeze is so still that it is depleted of oxygen  that people are finding it difficult to breath and desperately gasping for air, with some people already asphyxiated. 

At least with a tornado there is no deprivation of oxygen and it blows away very quickly; but this rarefied air is lingering on and causing a slow, painful experience for a people who are already over traumatized in so many different ways, including lack of jobs and job security and so many mad and angry fellow Americans taking it out on the people, shooting, robbing and making lives worse for everybody. Then feel free to add the never ending bills that keep on increasing. 

Anyway, this piece is not an excoriation of the president nor his administration, but that the reason behind the Lets Go Brandon viral chant can be shone a light on. Therefore anyone who has an issue with it or claiming or trying to infer an ulterior motive to it or that it is a targeted attack on the person of the president is mistaken. It is not, the chant is only an expression of  frustration and disappointment that their expectations of a President Joe Biden's administration was woefully under water, not met and that their lives have gone down south instead of up north expected trajectory. 

So, instead of the needless hoopla, those apologists should find a way to redirect their focus from the Lets Go Brandon chanters to the underlying beef fueling their disgust; and find a way to communicate this to President Joe Biden in the language he understands; explaining it to him and urging him to do something about it. Kitchen table issues always matter more to majority of American people than the hyped showy trillions of dollars infrastructure bill. People have to first be able to eat and be able to put gas in their vehicle tanks before they can drive on roads and over bridges which will be built and rebuilt with the infrastructure funds.  As far as American people are concerned the better infrastructure bill would have been lowering the cost of living, including bringing down the cost of gas. 

But hey, American people pulled that trigger on November 3rd, 2020 and now they have to live with the consequences whether they like it or not. It is sad but true that until these existential life issues are resolved, American people will continue to chant their Lets Go Brandon with hope of forcing the Joe Biden's administration to improve their lives improve or at least, get it back to where they were in before January 20th, 2021. What majority of Americans are witnessing now in their lives is definitely a nightmare before Christmas; and Santa will have a lot of explaining to do this year for not bringing enough gas and groceries as well as gifts for children whose parents cannot afford to get them something this holiday because every cent have been squeezed out of them trying to meet living expenses. Until then, LETS GO BRANDON.