TW BRAND, IT IS FINISHED!

It does not take or need a soothsayer to know that the brand known and marketed as "TW" is finished! A requiem for the repose of its wife-cheating soul is all that Americans and the world in general is waiting for; and sooner than later shall be the appointed time. Who will again proudly buy and wear a face cap or a t-shirt with a logo which implies a cheating husband or an addicted to prostitutes sex pervert? Who will be seen to condone or support such a wife-cheater by patronising any of his products? Who will wear such sleaze-tainted product anymore; definitely not anyone known to Icheoku!

So why are these other companies' marketing executives not reading the clear hand-writing on the wall, and only wishing that what was did not happen; or saying please tell us it ain't so? TagHeuer was right when they severed their relationship with the disgraced Cablinasian golfer, Tiger Woods; he is toast and the image which he once prided himself and traded in is no longer alive. It is dead and gone with the untamed and reckless deployment of his manhood, which he freely shared with call-girls and women of easy virtue; while still married to his nanny of a wife and the mother of his two children? What is now left is only charred remains of a now stinking and what was once an impeccable Tiger Woods, who no one wants to deal with or even touch with a ten-foot totem pole. Pac-10 also threw him over board and they rightly judged the tragedy that was a Tiger Woods uninhibited sexual adventurism. Gatorade also has a foresighted marketing executives who correctly read the situation and dumped him like a stinky trash? Icheoku is not surprised that Accenture has now joined the deserting corporate America who has figured out that Tiger Woods has nothing left to offer.

More corporate sponsors will follow in the coming weeks as corporate America realizes the futility of their wait and see attitude; that a dead man cannot rise or walk again and that TW is dead and will never resurrect! Tiger Woods' image is sullied permanently, it is forever gone and his not golfing for "indefinite time" is not helping matters at all. An ill-advised case where he absconded from golfing for an indeterminate period, golfing which is the air in his lungs and for which anybody and everybody wanted and had something to do with him in the first instance? So how long would a fish out of the water survive? This indeterminate absence from golf is a very fatal error of judgment and also too detrimental to whatever, if any, chances Tiger Woods would have had at recovering some or any amount of his former self.

So, any sponsoring company, still hanging around amidst the denudation should ask itself, what for and for what use? Our advise, it is hopeless and no amount of wishful thinking will bring back this broken egg? Cablinasian Tiger Woods should just roll up, sell off whatever is left of his TW and go into a long hibernation and out of sight; maybe someday re-emerge as a greying grandfather engaged in speculative stocks or whatever produce he may otherwise wish to engage in. No one want to be associated with a pariah or buy products identified with such a person. To do otherwise and especially in this TW's case, will unnecessarily lead to the purchaser being branded a cheater, a philanderer, a sex-addict and a liar; who goes through series of blonde women in unprotected sex-orgy! Could anyone please tell Icheoku who wants to be so identified or be seen to condone the 'transgression' of Tiger Woods through patronage of his products? This is the killer of the brand formerly known and referred to as 'TW'. The Cablinasian golf player, Tiger Woods, only had an image which appeared immaculate and unblemished; but they are all gone now due to a masked character flaw of libidinous and limitless sexual appetite for bimbos, culminating in his unsurvivable sex-capade scandal.

Therefore flowing naturally from the law of physics, Tiger Wood can only go downwards henceforth; and like his closely sounding name-sake TWA and/or PAN AM, TW can only wound up as the alter-ego cannot be reinvented. Tiger Woods is irreparably damaged by his philandering and taciturn when the scandal first broke. His selling point was his image and no amount of laundering will ever or be capable of removing that now stained image of a philandering, cheating husband and father, which his sexual escapade has left in the minds of many people world over, and which no magician of a marketer can erase. Even his beautiful yacht named 'Privacy' is now seen as that wife cheating husband's other sleaze pad? As for his playing golf, Icheoku believes that Tiger Wood is so much of a weakling Cablinasian to ever make a full come-back amidst so many curious onlookers many of who will no longer be looking at a golfing great but ogling at a pervert; a once golfing maestro now becomes an object of prying jaundiced eyes eager to take a glimpse of a monstrous sex-aholic with insatiable and unquenchable taste for bimbos?

It won't happen and Tiger Woods would rather jump off his "Privacy" than to suffer the humiliation of attempting a comeback; it is just too late now! It is all about the human psychology and Tiger Woods does not have any stronger constitution than the average Joe caught with his pants down in his neighbor's bedroom. Unlike other similarly situated scandals, everyone, especially women can easily relate to a husband or boyfriend cheating on them and they will not accept a cheating Tiger Woods being imposed on their psyche anymore - not on their television, not on endorsed products and not on billboards; wherever they will see him it will be no thank you! Who will buy products endorsed by a bimbo-loving nymphomaniac sexual addict; just tell Icheoku that soul? Corporate America is listening and is fully aware that the brand TW is now toast! So let the truth be told, it is over for the Cablinasian golfer, Tiger Woods; and all products with his endorsement now stand tainted and no longer marketable, period!