WHITE HOUSE REJIGS COMMUNICATION: SPICER OUT, SCARAMUCCI IN.

ICHEOKU says if what was displayed by the new White House Director of Communications, as he introduced himself to the media, is any barometer of what the American people will see going forward, then his choice was well founded. He delivered. His mannerism, tone, demeanor, affability, witticism, quickness on his feet and the flowing effortless ease with which he handled the session was quite impressive. Simply put, he was splendidly spectacular. 

ICHEOKU says the president finally found a right fit for the job and soon the impact of his decision will begin to be felt. Anthony Scaramucci is the piece of puzzle which has been missing and now that it is found, will greatly impact the presidency as he will effectively get the president's message out. He has charm, charisma and every trappings of a gifted communicator who will get the job done, keeping American people informed on the numerous Make America Great Again activities of the president. With a now charmed American media, including the fake news wing, cajoled into reporting the president's activities and mile high accomplishments, his job is done. 

Anthony Scaramucci is also a natural and someone not trying too hard to be something which he is not. He does not appear to be evasive and accommodated nearly every media person that had a question to ask, thus giving them the feeling of inclusiveness and that they matter, which of course will attract reciprocity and become a win win situation for every side. This might eventually prove to be the most effective tool for building rapprochement with the antagonistic media hordes and help persuade them to tone down their vituperation against the president

Anthony Scaramucci is also soft to the eyes too, not overtly aggressive nor threatening and he seems very approachable too; unlike the now gone former director Sean Spicer who labored under a seemingly "unbearable" weight of the office and suffered untold hardship and could not effectively get the message of the president out to the American people. He tried but his best effort was not good enough and he did not have a likable personality that charms loyalty and makes people believers. As a result, his messaging lacked force and became a victim of lost in translation syndrome. He also lost his personality and assumed the caricature, albeit unwittingly, which Saturday Night Live created of him and he never recovered from the damage, leading to his ouster. 

However, ICHEOKU is not interested in the politics and spin of Sean Spicer's departure. What is imperative is that there was a job to be done, which he was assigned to do, but which he did not satisfactorily do and his office, another took; case closed. ICHEOKU wishes Sean Spicer well in whatever new endeavor he finds himself and says hello welcome to Anthony Scaramucci, the new director and wishes him well too. He started well and hopefully it will only get better moving forward as the president prosecutes his Make America Great Again agenda and results therefrom communicated effectively to the American people. Put in another way, Anthony Scaramucci's first media event showed why he is the real deal Communication Director, a very good, smart choice pick to replace Sean Spicer. Once again President Donald John Trump got it right. ICHEOKU is optimistic that Anthony Scaramucci will successfully deliver as expected. Congratulation to the new director and to the president for a wonderful superbly choice.